Nothing like a crisp white tee, a blank canvas for your wardrobe, a clean slate every morning. And when it’s made with the finest Japanese cotton and comes in various experimental, flattering silhouettes – all the better. Here’s an ode to the white t-shirt.
The staple of all staples – a fresh, white t-shirt. Ana Kremenlieva, founder and creative force behind Bulgarian brand Yt-shirt, had a lot of those to begin with. She was dressed in white tees so often, she had kind of a reputation among her friends already. So when she was looking for a side-hustle (she’s the graphic designer of SVEMA magazine – an independent culture and art publication), a t-shirt label seemed like the logical next step. Do what you love, no?
Just like her work for SVEMA, the visuals for Yt-shirt are minimal, very aesthetic and sleek. A very good fit to the pages of this publication here. Another thing we really love about Yt-shirt is how intense Ana is when it comes to the materials she uses.
“I’m like a hound when it comes to textiles – I wanted the best cotton in the world.”
“I wanted to find the best cotton in the world. I’m like a hound when it comes to textiles,” she tells us. “Our jersey is knitted in Japan,” a country with “a long tradition in producing luxury textiles.”
When Ana found Supima, her go-to material, she was set: “It’s a long staple cotton and one of the finest cottons in the world. Supima fibers are much finer than their conventional counterpart varieties. It’s fibre fineness, combined with length and strength, results in a silky feel, luxurious luster, less pilling and greater colour shade depth.”
Except for one shirt in her line that’s made from a cashmere & cotton blend, the line is all vegan (not too hard to accomplish when your products are all cotton and thread…). From a regular fit to a slimmer silhouette to a straight-up box cut, from v-necks to crewnecks with or without an open neck line, Ana went all out. And if you’re in the market for a bias cut with kimono sleaves – no sweat!