Editor’s Pick: Wilo Bags

| Fashion

Wilo Camera Bag – Editor's Pick - Brix and Maas for Vegan Good Life

How to score a Vegan Good Life Editor’s Pick in two steps: Find out 3/4 of our team are photographers. Make a beautiful bag for photographers. The End.

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Photos_ Brix & Maas
Words_ Eric Mirbach

And if Bogota, a vintage-inspired camera bag, is one thing, then this: beautiful. No wonder staff photographer duo Aglaja & Florian fell in love with it and didn’t waste time to take it on a recent trip through the city, hunting architecture shots for our upcoming issue #05 (out Spring 2019, just saying).

“Finding a camera bag that is both beautiful and practical is not an easy task,” says Aglaja, Fashion Director of this fine publication and, together with partner-in-crime Florian Maas, responsible for the picturesque fashion editorials of the last year.

“Most of the time they just look very ‚gadgety’, but that is certainly not the case here. The Bogota bag is great for city strolls or little trips into nature, as it easily stores smaller camera setups like our Fuji and a 50mm plus one separate lens, safely kept in this solid hard case bag.”

Wilo Camera Bag – Editor's Pick - Brix and Maas for Vegan Good Life
Wilo Camera Bag – Editor's Pick - Brix and Maas for Vegan Good Life
 
I learned about Wilo during a recent stay in Paris, working on on a couple of Paris Minutes and visiting the new hub of the city’s vegan scene Aujourd’Hui Demain.

The first thing the good folks of AD did was hook me up with the contact details of Marine, co-founder and creative director of what back then still was a soon-to-be-launched accessories brand.

“I wanted to create an ethical and inspirational brand”

“My desire was to create an ethical and inspirational fashion brand that could help people make a difference in their consumption choices while remaining fashionable,” Marine tells us. And that’s what she did. With a collection of eight designs, including backpacks, a messenger back and a wallet, the 2018 launch of the new brand is a very well rounded one.

Wilo Camera Bag – Editor's Pick - Brix and Maas for Vegan Good Life
Wilo Camera Bag – Editor's Pick - Brix and Maas for Vegan Good Life
 
And a collection with a timeless feel to it. The vintage-inspired pieces and their classical shades have a certain air of an artisan-crafted quality. “Every piece we design takes conveniency, resistance and aesthetics into consideration,” Marine explains.

But she also plans on shaking things up: “Throughout the year, we will animate the brand with exciting short collections as well – with out-of-the-box materials or audacious patterns and designs”.

“We are a European brand”

When it comes to manufacturing and the materials used, Wilo is pretty much see-through: “We are a European brand,” Marine tells us. “Our products are designed in France, manufactured in Portugal and our materials are sourced in either France, Italy, Portugal or Spain. Our contractors abide to by European standards when it comes to working conditions and we personally make sure that those strict standards are respected through regular audits.”

Wilo Camera Bag – Editor's Pick - Brix and Maas for Vegan Good Life
Wilo Camera Bag – Editor's Pick - Brix and Maas for Vegan Good Life
 
The materials used in the launch collection mainly are “GOTS-certified organic cotton and polyurethane synthetic microfiber, free of PVC and respecting the REACH European Standard and certified through Ecolabel. Our ink is of mineral origin, our bags’ reinforcements are made from paper cellulose of high-density.”

Even the hangtags are “handmade from recycled paper” – and they contain “organic flowers’ seeds”, so you can basically plant the hangtag, which is a very charming little detail indeed. Oh, did I mention that Wilo is PETA-approved vegan and a carbon neutral brand? No big deal…


Find out more about Wilo and their first full collection here

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